In March 2011 we organised our first photoshoot along with our sister company The Vintage Teacup Hire Company. Bringing together upcoming photographer and makeup artist Cara Bendon and talented florist Sarah Smith we combined dresses from different eras with spring blooms. Shot in locations sourced by Cara the main aim of the shoot was to photograph as many of the dresses as possible ahead of the launch of The Vintage Gown. We also wanted to bring together the two companies so we made use of some of the props available and even had a picnic.
The models for the shoot were sought from amongst friends of photographer Cara and director of The Vintage Teacup Hire Company, Kirsty Patterson. The best thing about using ‘real people’ as opposed to agency models is that we are able to show you a range of dresses on models of all different sizes and shapes.
“We first met Cara in a coffee shop in Notting Hill after a mutual friend put us in contact via social media.,” explains Kirsty. “Cara was working in marketing and had decided to start her own business in photography. Cara put a call out for models who were happy to take part in return for some portrait work and we put together a spreadsheet of sizes and styles to be photographed. As with most things at this early stage we were over-ambitious and had not anticipated the amount of time it would take to shoot each of the dresses.”
Out of 30 or so dresses that the company had in stock, only ten were photographed over the two day shoot. Kirsty said, “The first day we concentrated on shooting the china so the light was fading by the time the girls got to try on the dresses. Still, Cara managed to work with this to create some lovely images.”
“Day two was more focused on the dresses and after a very late night the day before we decided to start later and finish earlier. Each of the girls managed at least one dress change and we focused on the avenues of cherry blossom trees for a soft romantic spring look. Everyone worked so hard and we were really pleased with the results. It was our first proper taste of organising a photoshoot and was a really steep learning curve so I can’t thank everyone enough for their patience and professionalism.”